SEO stands for Search Engine Optimization. It is the process of making a website ‘search engine friendly’ so that it moves to the top of the results for certain queries.

For most searches, the average person only goes to the second page (results 11-20) about 12% of the time, so it is imperative that you be found on the first page of any result.

SEO is divided into two main area, on page and off page.

On page SEO is doing things to change the HTML coding of your website so that the search engines can easily determine what your website is about, and how to classify it against the other similar sites.

Off page SEO is doing things like building links that point to your website and promoting your website on social media, etc.