What is the benefits of keeping this information secret. Surely if we all knew what was needed to optimize our website then we would all implement what is needed and search engine position would be determined by relevance and content quality, making the Google ranking Fair. So why do Google insist this algorithm must be kept secret.
I believe if google did publish all atributes it considers when they crawl a site it would actually make the internet better because EVERYONE would optimize the same and the top place on google will then be awarded to the most deserved website for quality of content and relevence to the keyword searched. I believe google only keep the secret for two reasons. 1) to keep google unique and better than the other search engines 2) To generate competitivness which ultimatly results in google maximising their profits through advertiseing
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