Top Website Placement vs PPC

Top Website Placement will lock you into top search placements where consumers are looking for your products and your services on the Major Search Engines, driving traffic and creating sales.

Top Website Placement designs programs for a lock on Search Engine Placement. As a Search Engine Marketing Agency (SEM), TopWebsitePlacement.com comprises a team of Internet analysts with the know-how to getting the best search positions available to drive any business.

Whatever the marketplace, consumers are searching for your products and services every day. You just need to be in front of them online and at all times, and in every way possible.

• Clients enjoy immediate access to knowledgeable support team members 24/7

• Services feature month-to-month agreements – Our customers get results

• Our competitive pricing is locked in for a 12 month period

Top Website Placement increases your advertising return on investment by leveraging the “locked position” of search. When you sign with Top Website Placement, our IM Specialists will help you design the most efficient plan of action to connect with targeted customers online.

Call us now for an all-inclusive analysis for the best search engine placement to drive more traffic to your website. Yes, you can end pay-per-click fees and be listed online 24 hours a day, 7 days a week. Compare our SEM Placement flat monthly fee.

Search Engine Placement Defined

Search Engine Placement (SEP) and Search Engine Optimization (SEO) are closely related and often used as interchangeable terminology. However, on close examination they are not one and the same. Quite simply, SEO can refer to various on-site and off-site ways to manipulate the SERPs, or Search Engine Results Pages. This almost always is in reference to organic searches, and depending on the methods employed…not always looked upon favorably by the search engines. Some SEO tricks can even lead to having your website de-indexed on the major search engines like Google, Yahoo, and MSN (Bing).

On the other hand, firms that offer Search Engine Placement not only are experts at website positioning, but also have special business relationships with the search engine companies.

Search Engine Placement “places” your marketing efforts before individuals who are actually looking for your products and services. When compared to outdated and worn out marketing ideas designed with only the hopes and wishes to connect with elusive customers, there is no contest. This is one of the things that make SEP combined with other forms of marketing so powerful.

Our full-time staff draws on deep experience to formulate sponsored link listings that are tailor-made to attract interest and sales. This serves to remove any second guessing.

Don’t you deserve to be on top now? Our team of IM experts are prepared to provide you immediate assistance in meeting your online goals and providing your company a solid online presence.

Get Started with Paid Search!

Paid Inclusion (source: Wikipedia)

“Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google.

The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, the fee covers an annual subscription for one webpage, which will automatically be catalogued on a regular basis. A per-click fee may also apply. Each search engine is different. Some sites allow only paid inclusion, although these have had little success. More frequently, many search engines, like Yahoo!, mix paid inclusion (per-page and per-click fee) with results from web crawling. Others, like Google (and as of 2006, Ask.com), do not let webmasters pay to be in their search engine listing (advertisements are shown separately and labeled as such).

Some detractors of paid inclusion allege that it causes searches to return results based more on the economic standing of the interests of a web site, and less on the relevancy of that site to end-users.

Often the line between pay per click advertising and paid inclusion is debatable. Some have lobbied for any paid listings to be labeled as an advertisement, while defenders insist they are not actually ads since the webmasters do not control the content of the listing, its ranking, or even whether it is shown to any users. Another advantage of paid inclusion is that it allows site owners to specify particular schedules for crawling pages. In the general case, one has no control as to when their page will be crawled or added to a search engine index. Paid inclusion proves to be particularly useful for cases where pages are dynamically generated and frequently modified.

Paid inclusion is a search engine marketing method in itself, but also a tool of search engine optimization, since experts and firms can test out different approaches to improving ranking, and see the results often within a couple of days, instead of waiting weeks or months. Knowledge gained this way can be used to optimize other web pages, without paying the search engine company.”

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