i need some marketing ideas for my computer furniture business.?
we already have a successful website and do all types of internet marketing. i need some fresh ideas to market the company outside of the internet
2 Responses
westcoastcamper
16 Feb 2010
Mark
16 Feb 2010
Depending on your designs, production capacity, and price point levels, you could do a number of things.
Trade shows, targeted direct mailing, consignment, and many more have proven successful. Choosing the best way can only be done by you. You are the only on e that really knows your business.
You should, however, start by taking a very close look at the demographic that are buying from you now. Age, income, location, etc. are very good predictors for who will buy in the future. That will give you a good idea where to direct your efforts.
Good Luck.
1) Rent a space in the middle of the food court in a nearby mall, and put some of your furniture there – accompanied by a tall standing advertisement of your business and business cards. People will sit there and eat, admire your cleverness, and take your business card.
2) Donate some of your computer furniture to a local library, or a school, and have them put a "donated by: <<Your company>>" sign with business cards, or a similar type of advertisement in that area. People will appreciate your generosity and remember your name.
3) Make a deal with the bus company, to install one of your pieces of furniture in a bus – even for a few days only – and hire someone to sit there and work on his laptop. Purchase advertisements in the bus saying "Computer Furniture You’ll Love – by <<Your Company>>"
4) Go to a computer hardware/software trade show, and have a booth of your furniture. Obviously people who sell or use computer hardware and software will be using computer furniture. Make sure you also give out candies
5) Get permission from the city / municipality to take your computer furniture onto the sidewalk / street for one day. Have some models working on computers on your furniture on the street around your shop. People will laugh, and wonder what’s going on, and remember your business.