MARKETING RESEARCH SURVEY
( ) Male ( ) Female
Age ____
1. Highest Level of Education?
( ) High School
( ) 2-year college
( ) 4-year college
( ) Masters
( ) Ph. D
( ) other ________________
2. Which college(s)/university(s) did you attend?
-
-
3. College major? ____________________
4. Current job title? ___________________
5. Do you think potential employers favor individuals with advanced college degrees or those with only an undergraduate degree and more work experience?
( ) Education
( ) Experience
Why? ___________________________
6. Does your company and/or clients prefer the use of internet advertising over traditional media (i.e. newspapers, television, magazines)
( ) yes
( ) no
( ) does not apply
If yes, why? ______________________
7. Please select all of the following statements you agree with:
( ) The internet is the best thing that has happened to advertising.
( ) Products will still do best in traditional media outlets.
( ) Traditional media outlets are a thing of the past.
( ) Newspapers are dying and soon will be obsolete.
( ) Advertising and marketing still require talent and creativity.
8. If your company and/or clients utilize internet advertising, which one or more of the following types is preferred?
( ) social networking sites (facebook, myspace)
( ) Google/search engine ads
( ) blogs
( ) commercials within internet TV sites (hulu.com, mtv.com etc.)
( ) banner ads
( ) pop-up advertisements
( ) other ______________
10. What is the best part about your job? Why?
11. What is one piece of advice you would give to someone looking to pursue this career?
this is a real survey for school…we are researching our possible careers, i know its a strange assignment, sorry
Technorati Tags: advertising products, college degrees, education experience, education high school, google, google search engine, internet advertising, internet tv, job title, marketing research, piece of advice, possible careers, research survey, s university, social networking sites, television magazines, traditional media outlets, undergraduate degree, use of internet, work experience education