Solutions Page

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FAQ’s

Why am I not seeing my listing?

The main reason that customers have difficulty seeing their listings is due to their browsers retaining cached views that are old and not current. This is done so that as a convenience, your computer is trying to anticipate your browsing habits, when in fact it is delivering old information.

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How do I clear my web browser’s cache?

Each time you access a file through your web browser, the browser caches it (stores it). In this way, the files (including any images on the page) do not have to be retrieved anew from the remote web site each time you click the Back or Forward buttons. You should clear the cache if you expect to see changes on a website.

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Internet Explorer 8

  1. From the Tools menu, select Delete Browsing History….
  2. Next to “Temporary Internet Files”, click Delete files….
  3. Click Yes, and then click Close to exit.

I don’t see those options.

  1. From the Tools dropdown, select Internet Options.
  2. Under the General tab, locate “Browser history” and click Delete….
  3. Check the box next to “Temporary Internet Files”.
  4. Click Delete, and then click OK to exit.

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Firefox 3 for Windows and Mac OS X

  1. In Firefox, from the Tools menu, select Clear Recent History….
  2. Choose Everything from the drop-down and make sure Cache is checked, and then click Clear Now.

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Safari

  1. From the Safari menu, select Empty Cache….
  2. When prompted, click Empty to confirm that you want to empty the cache.

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Chrome

  1. Click the wrench icon on the right side next to the address bar, then click on Tools… Clear Browsing Data….
  2. When prompted, select only Cache and click Clear Browsing Data to finish.

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Search Engines always improving!

Google/Yahoo and Bing are always seeking to present the most relevant and enticing ads possible to its users. Do to this if a user sees a particular ad, without clicking, multiple times it is a possibility that the ad that was not clicked will not be served temporarily to that particular user. The reason for this is this is because if someone has seen the ad multiple times and not clicked then they are most likely not an interested customer. I would recommend using a tracking program to follow the results of the ad on the search engine to eliminate this problem. We would recommend VisiStat as a tracking program tool. This is far more efficient than any other analytics software available on the market.

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Most important, when searching a Google, search through www.Google.com and enter the exact keyword or phrase as stated on your agreement into the search bar then click on search. Same applies to Yahoo, www.Yahoo.com or www.Bing.com enter the exact keyword or phrase as stated on your agreement into the search bar then click on search.

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Due the fact that Google and Yahoo have several thousand server sites around the country, it is possible to see your listing in your service area after the main network has been updated. We are linked directly with the search engines and can confirm the rest of the nation is seeing your listing. This momentary drop happens throughout the country and is beyond our control as stated in our agreement. We strive to keep you in your position as promised. If you have any questions feel free to email us at programming@topwebsiteplacement.com.

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Relevance, Clarity, and Accuracy

Of Display Ads For The Search Engines

Ad text must be relevant, clear, accurate, and descriptive of the products or services offered.

Relevance

  • Your ads and keywords must directly relate to the content on the landing page for your ad. When users see your ad, they should be able to understand what kind of product, service, or other content they’ll find on your site.
  • Products or services that are promoted in your ad must be reflected on your landing page.

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Phone numbers

  • Phone numbers and vanity phone numbers can’t be used anywhere in ad text or in a sitelinks extension, except for company names that are actual phone numbers (such as “1800-EXAMPLE”). Phone numbers in ads are confusing to users who might be expecting to be led to a call session as opposed to a website. To let customers call you directly from your ad, use call extensions instead.

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Clarity

  • Ads can’t simulate email inbox notifications.
  • Ads can’t have any missing lines of text, excessive spacing, or extremely bad grammar.
  • Ads using keyword insertion must be grammatically and logically correct, and result in meaningful ad text for the user.
  • Ads can’t use call-to-action phrases such as “click here” or “click +1” that could apply to any ad, regardless of content. This includes phrases in the third line of your ad that lead into your display URL, such as “See this site.”